Lightpainting

 

In a recent work on advertising photography, one of the features of the product was it’s dynamic feeling. Since photographs are static representations, it was necessary to find a way to communicate this idea, using simple elements that would complement the product.

 

After testing several ideas, we opted for using light to create a series of lines that would easily be associated with the idea of movement.
Fotografia de publicidade recorrendo a light painting - Martins Ribeiro

These light trails will be used in post-production to complement the product. The images presented below, are some of the light trails created during this work.

Fotografia de produto e publicidade recorrendo à técnica de light painting - Martins Ribeiro
Fotografia de produto recorrendo à técnica de light painting - Martins Ribeiro
Product photography using light painting to communicate the concept of movement - Martins Ribeiro